Guidance on Social Mobilization and BCC for Pandemic Influenza Response

Developed by UNICEF and AED

This publication is the product of ongoing collaboration over the past four years between UNICEF and AI.COMM, a USAID project managed by AED, to design and implement effective communication programs in developing countries, first for avian influenza and more recently for pandemic influenza preparedness and response. AI.COMM has been USAID’s principal mechanism for developing communication strategies and tools to prevent and control influenza outbreaks, including those approaches discussed in the framework of this document--behavior change communication, social mobilization, policy advocacy, and risk communication. In addition to sharing this framework, UNICEF bases its approach to communication on the human rights principle that children and adolescents, their families, and communities have the right to information, communication, and participation. Thus, UNICEF promotes full participation, gender equity and social inclusion in the development process in general, and in communication in particular.

This publication, Social Mobilization and Behavior Change Communication for Pandemic Influenza Response: Planning Guidance is located under the Communication and Guidance sections of the H2P website.

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